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Event Sponsorships

There’s a lot to love in Occoquan!

Occoquan, Virginia is a small yet vibrant riverfront town, located 20 miles south of Washington, D.C. Home to just over 1,000 residents, we have 100+ small and family-owned businesses including award-winning restaurants, art galleries, hair & spa services, plus dozens of unique shops and boutiques. Whether you visit for the charming shops and restaurants, walking along the river boardwalk, or relaxing in one of the town’s waterfront parks, you will love Occoquan and our small-town quality of life!

 

Originally an 18th-century mill town nestled on the banks of the Occoquan River, the town was made a Virginia historic landmark in 1983. Occoquan today has successfully combined nearly 300 years of history with modern attractions and events. Our twice-annual, two-day festivals (RiverFest & Craft Show in June and the Fall Arts & Crafts Show in September) attract tens of thousands of visitors from the Washington D.C. region and beyond. Occoquan also hosts seasonally themed town-wide events during Easter, Halloween, and the winter holidays, as well as a summer concert and a trivia night series in River Mill Park, all of which generate excitement and bring visitors to town.

 

Together with the Workhouse Arts Center and the Occoquan Regional Park, the Town of Occoquan creates Virginia’s first inter-jurisdictional arts and cultural district. This new district’s aim is to expand arts and cultural opportunities available to visitors in Prince William and Fairfax counties. The establishment of this district allows the town to work with other jurisdictions to brand the region as a destination for tourism, commerce, and cultural leisure activities.

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Our Area

Located 20 miles south of Washington, D.C. in Prince William County, Occoquan is part of the National Capital Region, home to over 6 million highly educated and affluent people.

Audience Insights

 

A correlation of data from behavioral audiences for “arts and crafts festival”, “summer outdoor concert series” and “Washington D.C. Metro area residents” closely defines audiences at our events. Our study yielded the following insights:

Festival Opportunities

These events are Occoquan’s predominant events, with over 10,000 attendees each weekend. Our festivals offer customizable ways for your organization to engage with a profitable audience through sponsorships. You can choose assets/activations from the list below, or design your own!

RiverFest & Craft Show (June 1-2, 2024)

Fall Arts & Crafts Show (Sept. 28-29, 2024)

Core Sponsorships

 

Reservoir Sponsor ($10,000)

All benefits listed below, plus;

 

  • Upgrade to back cover ad in the Occoquan Visitor’s Guide*

  • Upgrade to large logo on volunteer t-shirts*

  • Four (4) VIP Packages

One (1) opportunity available

 

 

Tributary Sponsor ($5,000)

All benefits listed below, plus;

 

  • Upgrade to 10’ x 20’ premium booth space

  • Upgrade to 1/4 page ad in the Occoquan Visitor’s Guide*

  • Upgrade to medium logo on volunteer t-shirts*

Limited opportunities available

 

 

Basin Sponsor ($2,500)

All benefits listed below, plus;

 

  • Upgrade to small logo on volunteer t-shirts*

  • Two (2) mentions on social media (Facebook & Instagram)

Limited opportunities available

 

Watershed Sponsor ($1,500)

All benefits listed below, plus;

 

  • Logo on sponsorship banner at entrances to event*

  • One (1) mention on social media (Facebook & Instagram)

Limited opportunities available

 

Vendor Sponsor ($1,000)

 

  • 10’ x 10’ premium booth space

  • Business name on sponsorship banner at entrances to event

  • Business name on volunteer t-shirts*

  • Inclusion on the sponsor page in the festival brochure*

  • Inclusion in the sponsor section on the official festival webpage

  • One (1) free parking spot in town during the event

  • Opportunity to provide inserts for VIP bags

Limited opportunities available

 

*Contact us for deadline information for all printed pieces.

Contact Julie Little, Director of Events at jlittle@occoquanva.gov or 703-491-1918 for additional information or to become a sponsor.

Spotlight Sponsorships

 

Cornerstone Sponsorship ($5,000)

Sponsor one of the cornerstone areas of the weekend: Conservation Alley in the spring, or Imagination Alley in the fall (family activities in the center of town), or our Beer Garden & Concerts for the weekend.

 

  • Listed as Presenting Sponsor for that area

  • Logo included on banner/signage for the event area and at entrances to festival

  • Medium logo on volunteer t-shirts*

  • Inclusion on the sponsor page in the festival brochure

  • Two (2) mentions on social media (Facebook & Instagram), including graphic with logo

  • One (1) free parking spot in town during the event

  • Opportunity to provide inserts for VIP bags

Two (2) opportunities available

 

 

Shuttle Sponsorships ($5,000)

Roughly 5,000 patrons take shuttles into town during RiverFest. By sponsoring one of the three shuttle routes, your company logo will be up front and personal with visitors throughout the weekend.

  • Listed as Presenting Sponsor for one (1) shuttle route

  • Logo included on the side of the shuttle buses on your route

  • Logo on all transportation signage for that route

  • Logo on sponsorship banner at entrances to event*

  • Medium logo on volunteer t-shirts*

  • Inclusion on the sponsor page in the festival brochure

  • Two (2) mentions on social media (Facebook & Instagram), including graphic with logo

  • One (1) free parking spot in town during the event

  • Opportunity to provide inserts for VIP bags

Three (3) opportunities available

 

 

Create Your Own Sponsorships

We would love to create a special in-kind sponsorship just for you! We are always looking to enhance our festivals with new activities and can find ways to support your mission to invest in the local community and at the same time reach your audience effectively.

Festival Sponsorships

Town Event Opportunities

Annual town events draw thousands of visitors to the historic district. 

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Peep Week

Easter Week

A unique event in historic Occoquan wherein visitors vote for their favorite PEEPS® dioramas in two fun ways! First, visitors can vote on dioramas created by town businesses. Then they can head to Town Hall to check out the Occoquan Community Peep Contest and vote on those entries from the community.

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Discover Occoquan

Mid-August

This fun August event celebrates the town businesses plus highlights the heritage of our historic town to visitors. It features the famous Occoquan Duck Splash, where 1000+ rubber ducks race down the river to raise money for a local nonprofit. The event also hosts business demonstrations, a concert in River Mill Park, and Sip & Stroll. Visitors are invited to browse the town’s unique shops, boutiques, galleries, restaurants, and cafes to experience all that Occoquan has to offer.

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Spirits & Spirits

Weekend before Halloween

Get ready for a spooky, scary good time during Occoquan’s Spirits & Spirits! The weekend event is anchored by the crowd-favorite Haunted Maze & Spirits Garden. If you prefer your All Hallows’ Eve to be on the tamer side, enjoy our family-friendly costume parade and contest, plus movie night in the park.

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HolidayFest

November-December

HolidayFest brings two weeks of holiday activities, entertainment, and shopping, beginning with the annual Tree Lighting and Shop Late night on Saturday, November 18, 2023. #ShopSmall weekend is promoted over Thanksgiving weekend, then the event ends with the popular Holiday Artisan Market held in River Mill Park. A number of other holiday festivities, such as visits with Santa, a community gingerbread making contest, s’mores & fire pits, afternoon concerts, and more are scheduled during the festival.

Sponsorship Opportunities

 

Event Sponsorship (4 available) $5,000

Presenting sponsor for one of the four Town Events

 

Spotlight Sponsorships (6 available)

Spotlight sponsorships are a unique way for businesses to host a specific part of either festival. Specific assets depend on level.

 

  • Artisan Market Sponsor (HolidayFest) - $2,500

  • Costume Parade & Contest Sponsor (Spirits & Spirits) - $2,500

  • Halloween Movie in the Park Sponsor (Spirits & Spirits) - $2,500

  • Tree Light Sponsor (HolidayFest) - $1,500

  • Santa Arrives by Boat (HolidayFest) - $1,500

  • Shuttle Sponsor (available for each event) - $500

Contact Julie Little, Director of Events at jlittle@occoquanva.gov or 703-491-1918 for additional information or to become a sponsor.

Town Even Opportunities

Community Series Events Opportunities

Community events bring locals into town on a monthly basis during the warmer months.

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Music on Mill

Saturdays, May - August

May through August the Town hosts an outdoor concert series in River Mill Park, featuring local bands and a varied genre. Concerts are free to the public.

Sponsorship Opportunities

 

Series Sponsorship $5,000 
(2 available)

Sponsor the full season of Trivia Night or Music on Mill

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Trivia Nights in River Mill Park

Fridays, May - October

The Town hosts Trivia Night in River Mill Park. Held on one Friday per month, May through October, in River Mill Park. Teams of contestants share their knowledge about a variety of topics in a fun competition.

Contact Julie Little, Director of Events at jlittle@occoquanva.gov or 703-491-1918 for additional information or to become a sponsor.

Community Series Opportunities
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