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Event Sponsorships

Photo of crowds at a festival


Photo of people seated in camp chairs in a park at an event

Community Series Sponsorships

There’s a lot to love in Occoquan!

Occoquan, Virginia is a small yet vibrant riverfront town, located 20 miles south of Washington, D.C. Home to just over 1,000 residents, we have 100+ small and family-owned businesses including award-winning restaurants, art galleries, hair & spa services, plus dozens of unique shops and boutiques. Whether you visit for the charming shops and restaurants, walking along the river boardwalk, or relaxing in one of the town’s waterfront parks, you will love Occoquan and our small-town quality of life!


Originally an 18th-century mill town nestled on the banks of the Occoquan River, the town was made a Virginia historic landmark in 1983. Occoquan today has successfully combined nearly 300 years of history with modern attractions and events. Our twice-annual, two-day festivals (RiverFest & Craft Show in June and the Fall Arts & Crafts Show in September) attract tens of thousands of visitors from the Washington D.C. region and beyond. Occoquan also hosts seasonally themed town-wide events during Easter, Halloween, and the winter holidays, as well as a summer concert and a trivia night series in River Mill Park, all of which generate excitement and bring visitors to town.


Together with the Workhouse Arts Center and the Occoquan Regional Park, the Town of Occoquan creates Virginia’s first inter-jurisdictional arts and cultural district. This new district’s aim is to expand arts and cultural opportunities available to visitors in Prince William and Fairfax counties. The establishment of this district allows the town to work with other jurisdictions to brand the region as a destination for tourism, commerce, and cultural leisure activities.

Photo of people eating outdoors at a festival

Our Area

Located 20 miles south of Washington, D.C. in Prince William County, Occoquan is part of the National Capital Region, home to over 6 million highly educated and affluent people.

Audience Insights


A correlation of data from behavioral audiences for “arts and crafts festival”, “summer outdoor concert series” and “Washington D.C. Metro area residents” closely defines audiences at our events. Our study yielded the following insights:

Festival Sponsorships

Festival Opportunities

These events are Occoquan’s predominant events, with over 10,000 attendees and 250+ vendors each weekend. Our festivals offer customizable ways for your organization to engage with a profitable audience through sponsorships. You can choose assets/activations from the list below, or design your own!

RiverFest & Craft Show (June 1-2, 2024)

Fall Arts & Crafts Show (Sept. 28-29, 2024)

Core Sponsorships


Reservoir Sponsor ($10,000)


All benefits listed below, plus:

  • Logo included on the cover of the festival brochure*

  • Inclusion of your large logo on volunteer t-shirts*

  • Inclusion of your large logo on the sponsorship banner at the entrances to the event*

  • Four (4) VIP Packages

  • One (1) opportunity available



Tributary Sponsor ($5,000)


All benefits listed below, plus:​

  • Upgrade to a 10’ x 20’ premium booth space

  • Inclusion of your medium logo on volunteer t-shirts*

  • Inclusion of your medium logo on the sponsorship banner at the entrances to the event*

  • Upgrade to personalized reel on Instagram in a collaborated post with your organization

  • Limited opportunities available



Basin Sponsor ($2,500)


All benefits listed below, plus:​

  • Inclusion of your small logo on volunteer t-shirts*

  • One (1) collaborated post on social media before or during the festival

  • Limited opportunities available


Watershed Sponsor ($1,500)

All benefits listed below, plus:​

  • Inclusion of your small logo on the sponsorship banner at the entrances to the event*

  • One (1) mention and tag on social media (Facebook & Instagram) in a group thank you post

  • Limited opportunities available


Vendor Sponsor ($1,000)


  • 10’ x 10’ premium booth space

  • Business name on sponsorship banner at entrances to event

  • Business name on volunteer t-shirts*

  • Inclusion on the sponsor page in the festival brochure*

  • Inclusion in the sponsor section on the official festival webpage

  • One (1) free parking spot in town during the event

  • Opportunity to provide inserts for VIP bags

  • Limited opportunities available


*Contact us for deadline information for all printed pieces.

Spotlight Sponsorships


Cornerstone Sponsorship

Tributary and Reservoir Sponsors may opt to be the exclusive sponsor of a specific area of a festival, for added involvement. Example areas include:


  • Shuttle Buses

  • Beer Garden in the Park

  • Emerging Artists

  • Kayak Race

  • Conservation Alley (RiverFest only)

  • Imagination Alley (Fall Craft Show only)


Community Partners


There are many ways to support and be involved in our annual festivals in Occoquan! Non-profits and local small businesses can create custom partnerships that go beyond financial contribution, through in-kind and trade sponsorships. Do you own a locally operated business, such as:


  • Kayak/boat supply

  • Boat tours

  • Printing (booklets, banners, etc)

  • Rock climbing wall

  • Family entertainment

  • Music or theater group


We would love to create a special partnership with you!

Contact Julie Little, Director of Events at or 703-491-1918 for additional information or to become a sponsor!

Town Even Opportunities

Town Event Opportunities

Annual town events draw thousands of visitors to the historic district. 

Spotlight Sponsorships

Spotlight sponsorships are a unique way for businesses to host a specific part of either festival. Specific assets depend on level.


  • The Peep Show (March/April) - $5,000

  • Costume Parade & Contest Sponsor (October) - $1,500

  • Murder Mystery Night (October) - $2,500

  • Annual Tree Light Sponsor (November) - $1,500

  • Santa Arrives by Boat (December) - $1,500

  • Shuttle Sponsor (available for each event) - $500

Contact Julie Little, Director of Events at or 703-491-1918 for additional information or to become a sponsor.


Community Series Event Opportunities

Community events bring locals into town on a monthly basis during the warmer months.

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Music on Mill

Saturdays, May - August

May through August the Town hosts an outdoor concert series in River Mill Park, featuring local bands and a varied genre. Concerts are free to the public.

Sponsorship Opportunities


Series Sponsorship $5,000 
(2 available)

Sponsor the full season of Trivia Night or Music on Mill

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Trivia Nights in River Mill Park

Fridays, May - October

The Town hosts Trivia Night in River Mill Park. Held on one Friday per month, May through October, in River Mill Park. Teams of contestants share their knowledge about a variety of topics in a fun competition.

Contact Julie Little, Director of Events at or 703-491-1918 for additional information or to become a sponsor.

Community Series Opportunities
Parntership Breakfast

partnership breakfast

Tuesday, July 30 at 9:00am

Join us for a networking partnership breakfast hosted by the Town of Occoquan and learn about ways you can partner with us on events, publications, and more!

Occoquan Town Hall
314 Mill Street, Occoquan, VA 22125


During this open house, you will learn ways to boost your business through event sponsorships, partnership, and advertising opportunities. Town of Occoquan Director of Events, Julie Little, and Occoquan Council member and local business owner, Theo Daubresse, will discuss upcoming events and talk with local business owners and organizations about new opportunities and increased tourism initiatives.

Stop by anytime between 9:00am and 10:30am for coffee and a chance to network with the Town and local business owners.


Drop your business card in the fish bowl while you are here for a chance to win a prize!

This event is FREE but registration is required. Contact Julie Little, Director of Events at for more information.

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